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Polyvinyl alcohol (PVA) is a core functional ingredient in the facial mask industry due to its excellent film-forming properties, water solubility, moisturizing properties and biocompatibility. It is mainly used for molding the mask sheet substrate and thickening and moisturizing the essence, and is especially suitable for peel-off masks and gel masks, which can improve the mask’s adherence to the skin, essence carrying capacity and user experience.

PVA use for Cosmetics

Why Use PVA in Cosmetics

  1. Gentle and Safe: PVA itself is non-irritating, has good biocompatibility, and is unlikely to cause skin allergies, making it suitable for sensitive skin;
  2. Multifunctional: It has multiple functions including film formation, moisturizing, thickening, and carrier, simplifying mask formulation;
  3. Biodegradable: PVA can be decomposed by microorganisms, and the residue after mask use is environmentally friendly, aligning with the trend of green skincare.